SingPost — Apple Watch App


Interaction design, UX & UI


A new parcel tracking experience.


Track all your parcels at once and choose when to get notified. Upon arrival, your parcel lights up in green for easy identification.


Check the status detail of every parcel.


Get notified, wherever you are.


Have a peace of mind knowing where your parcels are, every step of the way.


It’s that easy. 🙂



IA, User Journey, UX & UI Design

Working overseas but need to attend to your mails back home in Singapore?
Wish there was someone to scan your mails and email them to you?
No worries!

SAM (a product of SingPost) launched a new service called ScanMail.
As what the name says, this service scans your snail mails, essentially digitising it.

This site showcases the features of ScanMail, how it works and its price plans. People who are interested in this service can sign up for the ScanMail service via this site.



Low fidelity mock-ups

UI Design

Hi-fidelity mockups

Responsive Design

Hackathon: Travel App

travel app

Concept Development, User Journey, UX & UI Design, Art Direction

This is a personal project I worked on while at a hackathon (AppHackSG) organised by AngelHack.

The app interface was designed in 8 hours and passed on to the developers to complete within 24 hours. Proud to say that this app emerged as one of the TOP 10 FINALISTS (out of 25 teams).

The Idea Behind

Whenever I travel, I find it a hassle to crawl the internet & social media to scour for places to visit and plan an itinerary.

I often dream of having one platform that can do everything, and so I created an app that can do just that.

Putting Thoughts On Paper

Some sketches & wireframing to jot down my ideas. I wanted it to be a website initially, but I changed it to an app after deciding to join the App Hackathon.

The App

This nifty app recommends curated tourist attractions, hidden gems, and allows you to “heart” them — a more affectionate way of bookmarking your places of interests.

Travel app

It is also smart enough to recommend you activities based on the time of the day. Eg. Breakfast places in the morning (AM), activities suitable for the afternoon (PM), and nightlife fun stuff (NIGHT).

Travel app

You can then seamlessly move on to plan your day-to-day itinerary by the hour. Great for the OCDs like me.

Travel App

Simply add any of your favourites to your “Planner” and wala! Your itinerary planning is done!

Travel App

Safe travels. 🙂


What the judges said:

Beautifully designed. Having curated advice for travel could be interesting.

I also had curious apphackers ask me how I arrived at the colour palette & logo design.

Your store on the web


IA. User Journey, UX & UI Design

Connect with customers everywhere and bring your business online. Get listed, get seen.

Many SMEs have little or no online presence. This template allows them to create beautiful websites in minutes.

The 2 key strategies of this website design are:

  1. Introduce perpetual discovery.
  2. Give users a voice.

Introduce perpetual discovery

By introducing large beautiful images and useful information like promotions, we seek to capture the audience’s attention and encourage discovery.

Give users a voice

Having avenues for users to connect with business through a contact form and social media give users a voice. This builds trust between clients and the businesses.

Another communication tool we introduced is the “ask for a quote” form, where customers can quickly ask for a quotation through this website.



business website

Fully responsive, mobile ready

business directory

business directory


Increased page views, more pages consumed per visit and bounce rate dropped by almost 15%.


styl+ logo


Logo Design

style logo

This logo draws its strength from femininity. The “+” logo mark is a strong floral icon that ladies can immediately identify with.

Modern and contemporary—this font exudes confidence in its own straightforward, upfront personality.

style logos

Logo variations

UX & UI, web responsive

styl+ channel ui design

styl+ channel ui design

styl+ Tablet

styl+ mobile

Marketing Communications

Advertising & facebook banners for STYL+.

styl+ banners

styl+ promo

This massive channel rebranding and overhaul increased traffic by 152%. (From 438,124 PVs in Sep 2013 to 666,664 PVs in Nov 2013.)


Logo Design for Lyke

Logo Design, Brand Identity

Brand identity design for Lyke, a shopping app housing quirky, cool buys for individuals who love interesting knick-knacks and hard to find design pieces.

The logo shows a blossoming “♥” within the letter “y”. I went with a basic sans serif font, flat colours and a romantic yet playful pink—without introducing anything overly fancy—because love should be simple like that.

Lyke Logo Reverse White

Lyke Logo Grid

Lyke Logomark

The Lyke logo and brand mark can be easily adapted from digital to print, lending vibrance and energy to various stationery and brand merchandise. The brand mark developed also provides instant visual recognition for the brand.


Lyke Goodies

(Photo credit)

The Lyke Mob

(Photo credit)

Note: Campaign photos are used to showcase the adaptability and versatility of the Lyke logo and brand mark. The collaterals are not designed by me.