Packaging design for bath soaps.
I created a new brand (and its logo) for this project—modus vivendi, which means “a way of life”.
Target audience: Teens and young adults
Designs for 2 scents: Green Mint (branded as Go Getter for males) & Citrus Leaf (Eternal Optimist for females)
Hip, trendy, vibrant, energetic, fresh are the key words for this packaging design project.
This project was featured in Packaging Structures by SendPoints Publishing.