This project is on Singapore Day London 2009, which happened earlier this year on 25th May. When I embarked on this project in November last year, it was still not decided that Singapore Day will happen in London. Nonetheless, here’s my take on Singapore Day London.
A series of print ads
Introduced popular Singapore icons whom Singaporeans can instantly relate to.
Ads on The London Bus
Car Decal for Singapore taxis
Decal is printed on both front and back. When viewed from outside the taxi, it is a silhouette of the respective Singapore icons. When viewed from inside the taxi, the full image and and more details can be seen.
Behind the ticket is a lucky draw coupon which resembles a Singapore Airlines Economy Class ticket. The prize is a trip back home.
Straits Times article on the goodie bag, featuring Singapore Day London. A photo booth will be available at the event, where instant photo prints will be given away to the attendees. These photos can then be pasted onto the goodie bag — as if they were on the front page of Straits Times.