This is a campaign to promote the Philips AirFryer, a revolutionary kitchen appliance that allows you to fry a variety of tasty meals that are low fat, delicious and quick.
Lose the fat, not the taste!
A collection of recipes are specially created by Chef Lisa Leong for the Philips AirFryer. With that mission in mind, we went on to do a food photo shoot for the recipes featured in the book. We also did a photoshoot separately with Bryan Wong, the ambassador of the Philips AirFryer.
Client: Philips AirFryer
Agency: Design Rules Pte Ltd
Art Direction: Pang Yuting
Food Styling: Chef Lisa Leong, Pang Yuting