SingPost — Apple Watch App

Interaction design, UX & UI A new parcel tracking experience. Track all your parcels at once and choose when to get notified. Upon arrival, your parcel lights up in green for easy identification. Check the status detail of every parcel. Get notified, wherever you are. Have a peace of mind knowing where your parcels are, every step ofContinue reading “SingPost — Apple Watch App”


IA, User Journey, UX & UI Design Working overseas but need to attend to your mails back home in Singapore? Wish there was someone to scan your mails and email them to you? No worries! SAM (a product of SingPost) launched a new service called ScanMail. As what the name says, this service scans your snail mails, essentiallyContinue reading “ScanMail”

Hackathon: Travel App

Concept Development, User Journey, UX & UI Design, Art Direction This is a personal project I worked on while at a hackathon (AppHackSG) organised by AngelHack. The app interface was designed in 8 hours and passed on to the developers to complete within 24 hours. Proud to say that this app emerged as one of the TOP 10Continue reading “Hackathon: Travel App”

Your store on the web

IA. User Journey, UX & UI Design Connect with customers everywhere and bring your business online. Get listed, get seen. Many SMEs have little or no online presence. This template allows them to create beautiful websites in minutes. The 2 key strategies of this website design are: Introduce perpetual discovery. Give users a voice. Introduce perpetualContinue reading “Your store on the web”


  Logo Design This logo draws its strength from femininity. The “+” logo mark is a strong floral icon that ladies can immediately identify with. Modern and contemporary—this font exudes confidence in its own straightforward, upfront personality. Logo variations UX & UI, web responsive Marketing Communications Advertising & facebook banners for STYL+. This massive channel rebranding and overhaulContinue reading “STYL+”


Logo Design, Brand Identity Brand identity design for Lyke, a shopping app housing quirky, cool buys for individuals who love interesting knick-knacks and hard to find design pieces. The logo shows a blossoming “♥” within the letter “y”. I went with a basic sans serif font, flat colours and a romantic yet playful pink—without introducing anything overlyContinue reading “Lyke”