UX & Visual Design
Illustration & Art Direction
These illustration are created to promote and introduce readers to our Movies channel that recently got a facelift. I decided to introduce a couple of popcorn characters with facial expression to excite and ‘speak’ to the audience.
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Again introducing the usual suspects (popcorns), this illustration is for a contest aimed at encouraging contribution of movie reviews.
Gamification, Illustration
To increase engagement and visits to inSing Movies, movie reviewers get to unlock badges when they hit key milestones:
Users can also unlock special badges if they are an expert reviewer in specific movie genres:
Electronic food guide design for an airline in-flight entertainment system.
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Up in the air on route to Singapore? Looking to fill your tummy with delicious food?
HungryGoWhere knows where to eat and what to eat. This in-flight food guide dishes out the best recommendations. By the time you touch down, you’re all prepared for your food adventure.
IA, User Journey, UX & UI
Explore food options via categories—browse by trip type, location, meal times and cuisine.
Search results feature tastefully curated food recommendations from HungryGoWhere.com.
Filters on the left allow users to sieve through search results based on their needs.
Article page.
Users can choose to email food article to themselves for future reference.
Creative Direction, Illustration
A guide to a lovely Valentine’s Day date. This curated V. Day guide gives you tips on gift ideas, top places to dine, best restaurants for a romantic meal and more.
Instead of simply calling it a guide (boing), I proposed the concept of a “Valentine’s Day Playbook” to spice things up a little.
Logo Design, Illustration & Art Direction
Logo design & illustration for inSing.com Events channel—a guide to upcoming Singapore events, concerts, exhibitions, parties & more.
Logo Design, Creative Direction, Illustration
Swap-Place is a ticket-exchanging feature by inSing.com Events which allows you to post and exchange tickets, passes and vouchers to any events in Singapore for free.
The logo for Swap Place illustrates the action of swapping between 2 persons.
IA, User Journey, UX, UI Design
Awards and Recognition
Best Local App, Readers’ Choice Award 2013 — Stuff Magazine
Highest Rated App — Straits Times Digital Life
HungryGoWhere wins Best Local App
Stuff Magazine, the biggest selling gadget magazine in the world, announced the winners of its “Reader’s Choice Award” in Singapore. Facing stiff competition from the creme of market leading local apps, including Chope, Perx, Bubbly and Burpple, HungryGoWhere won “Best Local App”.
Over 20,000 readers took part in the poll, part of the magazine’s re-launch into Singapore.
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iOS App.
Android App.
Art Direction
Being an Italian brand, this is an effort by Philips Saeco to romanticise the Italian coffee drinking experience.
Italy is the land of culture and beauty, of delicious espresso, gelato, food, heritage and of course, passion.
To ensure that you know exactly what to say when you meet a hot guy or girl, here is a quick and simple Italian phrasebook with important phrases that will help you get the most out of your Italian experience.
This is a campaign to promote the Philips AirFryer, a revolutionary kitchen appliance that allows you to fry a variety of tasty meals that are low fat, delicious and quick.
Lose the fat, not the taste!
A collection of recipes are specially created by Chef Lisa Leong for the Philips AirFryer. With that mission in mind, we went on to do a food photo shoot for the recipes featured in the book. We also did a photoshoot separately with Bryan Wong, the ambassador of the Philips AirFryer.
Client: Philips AirFryer
Agency: Design Rules Pte Ltd
Art Direction: Pang Yuting
Food Styling: Chef Lisa Leong, Pang Yuting
Photography: Watson
Concept Creation, Art Direction, Food Styling
Art direction & food styling for food photography. These photos are accompanied by soup recipes for the Philips Rice Cooker (USP: it can cook soups too).
Jade Pang Design 