Hailo Chinese New Year

Chinese New Year promotion by Hailo Singapore. For 15 days during Chinese New Year, Hailo gave away a unique discount code every day on the Hailo Facebook page, valid only for the first 288 customers. This promotion successfully increased Facebook fan base, grew Hailo users and daily app usage. Art Direction & Illustration

Gamification: Badges for Movie Addicts

Gamification, Illustration To increase engagement and visits to inSing Movies, movie reviewers get to unlock badges when they hit key milestones: 10 reviews – Newbie 20 reviews – Movie Lover 50 reviews – Movie Expert Users can also unlock special badges if they are an expert reviewer in specific movie genres: Action & Adventure Romance Comedy Horror Animation

inSing Events

Logo Design, Illustration & Art Direction     Logo design & illustration for inSing.com Events channel—a guide to upcoming Singapore events, concerts, exhibitions, parties & more.

Philips AirFryer Campaign

This is a campaign to promote the Philips AirFryer, a revolutionary kitchen appliance that allows you to fry a variety of tasty meals that are low fat, delicious and quick. Lose the fat, not the taste! A collection of recipes are specially created by Chef Lisa Leong for the Philips AirFryer. With that mission in mind,

Food Styling and Photo Shoot: Nourishing Soups

Concept Creation, Art Direction, Food Styling Art direction & food styling for food photography. These photos are accompanied by soup recipes for the Philips Rice Cooker (USP: it can cook soups too).

Singapore Day London 2009

This project is on Singapore Day London 2009, which happened earlier this year on 25th May. When I embarked on this project in November last year, it was still not decided that Singapore Day will happen in London. Nonetheless, here’s my take on Singapore Day London. Logo Design A series of print ads Introduced popular Singapore icons whom

Attain Nirvana: Don’t overwork your kidneys.

Illustration: Pang Yuting Creative & Art Direction: Pang Yuting Copywriting: Pang Yuting This project talks about how to take care of our 2 precious kidneys, which most people are naturally born with. The whole idea started from the organ trade saga which happened last year, whereby Mr. Tang paid an obscenely huge amount of money in desperation

National Geographic Channel Campaign

Student work for National Geographic Channel on their new documentary, Animal Attraction: The Animal Mating Game. Materials used for illustrations: copic markers, gauche, water colour Attraction, Energy, Hot Pursuit, Chase Book of Illustrations