SingPost — Apple Watch App

Interaction design, UX & UI A new parcel tracking experience. Track all your parcels at once and choose when to get notified. Upon arrival, your parcel lights up in green for easy identification. Check the status detail of every parcel. Get notified, wherever you are. Have a peace of mind knowing where your parcels are, every step of

Hailo Chinese New Year

Chinese New Year promotion by Hailo Singapore. For 15 days during Chinese New Year, Hailo gave away a unique discount code every day on the Hailo Facebook page, valid only for the first 288 customers. This promotion successfully increased Facebook fan base, grew Hailo users and daily app usage. Art Direction & Illustration

STYL+

  Logo Design This logo draws its strength from femininity. The “+” logo mark is a strong floral icon that ladies can immediately identify with. Modern and contemporary—this font exudes confidence in its own straightforward, upfront personality. Logo variations UX & UI, web responsive Marketing Communications Advertising & facebook banners for STYL+. This massive channel rebranding and overhaul

Movies App Promo

Illustration & Art Direction Promotional collaterals to download the inSing Movies app. Concept: Movies in your pocket. Quick access to showtimes, movies news, nearest cinemas & restaurants, and purchase movie tickets—all in your pocket.

Infographic: Table Reservation Sales Support

Infographic created to help increase sales.

inSing Movies: New Look!

Illustration & Art Direction These illustration are created to promote and introduce readers to our Movies channel that recently got a facelift. I decided to introduce a couple of popcorn characters with facial expression to excite and ‘speak’ to the audience. — Again introducing the usual suspects (popcorns), this illustration is for a contest aimed

HungryGoWhere: Your In-flight Food Guru

Electronic food guide design for an airline in-flight entertainment system. *** Up in the air on route to Singapore? Looking to fill your tummy with delicious food? HungryGoWhere knows where to eat and what to eat. This in-flight food guide dishes out the best recommendations. By the time you touch down, you’re all prepared for your food

Valentine’s Day Playbook

Creative Direction, Illustration A guide to a lovely Valentine’s Day date. This curated V. Day guide gives you tips on gift ideas, top places to dine, best restaurants for a romantic meal and more. Instead of simply calling it a guide (boing), I proposed the concept of a “Valentine’s Day Playbook” to spice things up a little.

inSing Events

Logo Design, Illustration & Art Direction     Logo design & illustration for inSing.com Events channel—a guide to upcoming Singapore events, concerts, exhibitions, parties & more.

Swap Place

Logo Design, Creative Direction, Illustration Swap-Place is a ticket-exchanging feature by inSing.com Events which allows you to post and exchange tickets, passes and vouchers to any events in Singapore for free. The logo for Swap Place illustrates the action of swapping between 2 persons.