SingPost — Apple Watch App

Interaction design, UX & UI A new parcel tracking experience. Track all your parcels at once and choose when to get notified. Upon arrival, your parcel lights up in green for easy identification. Check the status detail of every parcel. Get notified, wherever you are. Have a peace of mind knowing where your parcels are, every step ofContinue reading “SingPost — Apple Watch App”


  Logo Design This logo draws its strength from femininity. The “+” logo mark is a strong floral icon that ladies can immediately identify with. Modern and contemporary—this font exudes confidence in its own straightforward, upfront personality. Logo variations UX & UI, web responsive Marketing Communications Advertising & facebook banners for STYL+. This massive channel rebranding and overhaulContinue reading “STYL+”

inSing Movies: New Look!

Illustration & Art Direction These illustration are created to promote and introduce readers to our Movies channel that recently got a facelift. I decided to introduce a couple of popcorn characters with facial expression to excite and ‘speak’ to the audience. — Again introducing the usual suspects (popcorns), this illustration is for a contest aimedContinue reading “inSing Movies: New Look!”

HungryGoWhere: Your In-flight Food Guru

Electronic food guide design for an airline in-flight entertainment system. *** Up in the air on route to Singapore? Looking to fill your tummy with delicious food? HungryGoWhere knows where to eat and what to eat. This in-flight food guide dishes out the best recommendations. By the time you touch down, you’re all prepared for your foodContinue reading “HungryGoWhere: Your In-flight Food Guru”

Valentine’s Day Playbook

Creative Direction, Illustration A guide to a lovely Valentine’s Day date. This curated V. Day guide gives you tips on gift ideas, top places to dine, best restaurants for a romantic meal and more. Instead of simply calling it a guide (boing), I proposed the concept of a “Valentine’s Day Playbook” to spice things up a little.