Hackathon: Travel App

Concept Development, User Journey, UX & UI Design, Art Direction This is a personal project I worked on while at a hackathon (AppHackSG) organised by AngelHack. The app interface was designed in 8 hours and passed on to the developers to complete within 24 hours. Proud to say that this app emerged as one of the TOP 10Continue reading “Hackathon: Travel App”


Logo Design, Brand Identity Brand identity design for Lyke, a shopping app housing quirky, cool buys for individuals who love interesting knick-knacks and hard to find design pieces. The logo shows a blossoming “♥” within the letter “y”. I went with a basic sans serif font, flat colours and a romantic yet playful pink—without introducing anything overlyContinue reading “Lyke”

inSing Movies: New Look!

Illustration & Art Direction These illustration are created to promote and introduce readers to our Movies channel that recently got a facelift. I decided to introduce a couple of popcorn characters with facial expression to excite and ‘speak’ to the audience. — Again introducing the usual suspects (popcorns), this illustration is for a contest aimedContinue reading “inSing Movies: New Look!”

Philips Saeco Italian Phrasebook

Art Direction Being an Italian brand, this is an effort by Philips Saeco to romanticise the Italian coffee drinking experience. Italy is the land of culture and beauty, of delicious espresso, gelato, food, heritage and of course, passion. To ensure that you know exactly what to say when you meet a hot guy or girl,Continue reading “Philips Saeco Italian Phrasebook”