Philips Saeco Italian Phrasebook

Art Direction Being an Italian brand, this is an effort by Philips Saeco to romanticise the Italian coffee drinking experience. Italy is the land of culture and beauty, of delicious espresso, gelato, food, heritage and of course, passion. To ensure that you know exactly what to say when you meet a hot guy or girl,Continue reading “Philips Saeco Italian Phrasebook”


Philips AirFryer Campaign

This is a campaign to promote the Philips AirFryer, a revolutionary kitchen appliance that allows you to fry a variety of tasty meals that are low fat, delicious and quick. Lose the fat, not the taste! A collection of recipes are specially created by Chef Lisa Leong for the Philips AirFryer. With that mission in mind,Continue reading “Philips AirFryer Campaign”

Singapore Day London 2009

This project is on Singapore Day London 2009, which happened earlier this year on 25th May. When I embarked on this project in November last year, it was still not decided that Singapore Day will happen in London. Nonetheless, here’s my take on Singapore Day London. Logo Design A series of print ads Introduced popular Singapore icons whomContinue reading “Singapore Day London 2009”