IA, User Journey, UX & UI Design Working overseas but need to attend to your mails back home in Singapore? Wish there was someone to scan your mails and email them to you? No worries! SAM (a product of SingPost) launched a new service called ScanMail. As what the name says, this service scans your snail mails, essentiallyContinue reading “ScanMail”

Hackathon: Travel App

Concept Development, User Journey, UX & UI Design, Art Direction This is a personal project I worked on while at a hackathon (AppHackSG) organised by AngelHack. The app interface was designed in 8 hours and passed on to the developers to complete within 24 hours. Proud to say that this app emerged as one of the TOP 10Continue reading “Hackathon: Travel App”

Your store on the web

IA. User Journey, UX & UI Design Connect with customers everywhere and bring your business online. Get listed, get seen. Many SMEs have little or no online presence. This template allows them to create beautiful websites in minutes. The 2 key strategies of this website design are: Introduce perpetual discovery. Give users a voice. Introduce perpetualContinue reading “Your store on the web”


  Logo Design This logo draws its strength from femininity. The “+” logo mark is a strong floral icon that ladies can immediately identify with. Modern and contemporary—this font exudes confidence in its own straightforward, upfront personality. Logo variations UX & UI, web responsive Marketing Communications Advertising & facebook banners for STYL+. This massive channel rebranding and overhaulContinue reading “STYL+”

HungryGoWhere: Your In-flight Food Guru

Electronic food guide design for an airline in-flight entertainment system. *** Up in the air on route to Singapore? Looking to fill your tummy with delicious food? HungryGoWhere knows where to eat and what to eat. This in-flight food guide dishes out the best recommendations. By the time you touch down, you’re all prepared for your foodContinue reading “HungryGoWhere: Your In-flight Food Guru”

HungryGoWhere App

IA, User Journey, UX, UI Design Awards and Recognition Best Local App, Readers’ Choice Award 2013 — Stuff Magazine Highest Rated App — Straits Times Digital Life HungryGoWhere wins Best Local App Stuff Magazine, the biggest selling gadget magazine in the world, announced the winners of its “Reader’s Choice Award” in Singapore. Facing stiff competition from the creme of marketContinue reading “HungryGoWhere App”